Why You Need to Buy Cashmere Clothing this Winter



With winter well and truly upon us, now’s the time to invest in warm and cosy clothing that combats the crisp chill this season can bring.

Darker mornings and shorter days call for cosy cashmere clothing you won’t want to take off. Better still, sustainable and responsible cashmere that is kind to the planet – consciously sourced and lovingly made to last forever. From oversized cardigans, classic sweaters and tie dye socks bursting with colour and rewriting the rules of luxury knitwear. Elevate your winter wardrobe today with sumptuously soft cashmere clothing perfect for layering your way through the season. Combining luxury, sustainability and easy to wear pieces, there’s a good chance they’ll feel like you’re wearing a hug.


Conscious cashmere that is mindful of the planet has always been at the heart of what we do. From the very first stage of your garments process to the delivery of your CRUSH. piece. Our 100% cashmere is all-natural fibre and built to last so you can enjoy your piece for years to come. Each fibre is selected and knitted at a local herding community in Mongolia, meaning our cashmere is fully traceable from our door to yours. We’re proud to have this long-term partnership with the local community, reflected in the amazing quality and craftsmanship of all our designs.

Did you know it’s easy to care for your cashmere clothing? Our long fibres allow you to save energy by washing your cashmere on a 30 degree wash. Unlike synthetic fibres, cashmere is all-natural meaning no microplastics are released into the environment when washing or wearing your CRUSH. Kind to you and even kinder to the planet, what’s not to love?


The CRUSH. Fall/Winter collection is paired back with an emphasis on shape, making this the perfect easy to wear range. The essentials you need for layering under jackets, over shirts or to wear on its own, each piece will effortlessly elevate your wardrobe. Love colour? So do we! As always we’ve injected a ream of pastel colour to brighten any winter blues. Think bubble gum pinks, baby blues, lush lavenders and sunshine yellows - not forgetting complimentary nudes, neutrals and autumnal specials!

This collection takes the classic style and adds a modern twist you’ll find in the detail of each garment; from ribbed cuffs, balloon sleeves and flattering cuts we know you’ll love. We’re crushing on our signature style the Canggu Oversized Cardi, which feels as cosy as it looks and is guaranteed to make you smile in a choice of colours. Taking a cue from nature and the ocean, we’ve added cute details you’ll be swooning over – check out the beautiful shell buttons!

A modern classic and a CRUSH. bestseller, the Troy Polo is as comfortable worn for lunch with friends as it is layered for weekend walks. The contemporary deep v neck can be styled through from day to night wear. A real investment piece of cashmere clothing the Troy will soon become your go-to cashmere sweater this season.

Fancy adding some statement style to any outfit? Born in colour, the Tie Dye Socks are a CRUSH. icon. An easy way to a feel-good wardrobe and the perfect accessory to add that fun-loving style. All our clean dyes are high quality meaning no nasties, so they are gentle to your skin and ensure the cashmere piece never fades in colour. The signature pastel tie dye meets sumptuously soft cashmere to create the ultimate luxury sock. Your feet will thank you later!

Whether you’re obsessed with cashmere clothing as much as we are or not, cashmere is the investment you need to make this season. Shop the Fall/Winter range here and find your forever favourite, from cashmere sweaters and oversized cardigans to cosy cashmere accessories. Welcome to the world of comfort meets style and colour.