Run by women, made for all; since the beginning our guiding principles have been about Challenging, Crushing & Continuing.

Challenging the status quo. Crushing old mentalities. Continuing to create knock-out garments which stand the test of time.

Crush is the action and the restful breath that follows.

Jill's vision has always been about creating a safe space for creativity to flourish. Crushing, and doing so with flare. We've long since been admirers of our fellow rule-breakers - women whose everyday existence challenges the everyday. Creating headline moments without any of the headlines - we stand among those unsung heroes whose spirits guide the way.

United by excellence. Crush beams bold colours into the shadows of the past. Shining light on a brighter future, whilst providing the softness that affords us all a moment to reflect.

Celebrating moments, showcasing talent and lifting our community. We Connect through Cashmere - from goat to garment, and from people to projects.

Here's to our Colorful Moments, Everyday.


Born in color. CRUSH is an independent, female-run Belgian fashion label founded by creative artist Jill Shaw. Feel-good shapes meet waves of delicious color, inspired by the laidback lifestyle of our surfer girl founder & muse. 

Ready to wear and be styled up or down, CRUSH hits the mark as both contemporary and timeless. With origins in pure cashmere, as well as a select number of bespoke cashmere, silk, and cotton blends, every CRUSH piece radiates an elevated ease and joy - made for the night talks and the beach walks. 

Connecting Jill’s love for the ocean with a conscious design ethos and a transparent and vertically-integrated supply chain, responsibility is at the heart of our brand. As CRUSH grows, our dedicated team are constantly working to ensure our pieces limit harm to the planet we love. 

Welcome to the CRUSH Club - and thank you for joining us on our adventure!